Imagination and finding your inner astronaut
Imagination (noun): power to create in one’s mind.
Creativity, enterprise, inspiration, vision and even flight of fancy: words that encompass ‘imagination’. Many of these words are used when we talk about business strategy but rarely do we hear the word imagination. Is that because we don’t have the capacity to dream anymore, the space to think or the appetite for risk?
I put forward an idea to a client recently while helping them to articulate their vision for the future. The idea wasn’t particularly radical or groundbreaking. It was a way of combining various existing components in a new way to deliver much better outcomes, while enabling us to try new models concurrently to refine our thinking for the future-proof scenario. Try while doing. My client liked the proposal and simply said: “we wouldn’t have the imagination to think of that.”
So it got me thinking…what’s happened to imagination in a work environment?
Is it lack of space to think? Is it lack of energy and enthusiasm, are we simply exhausted with day to day run of the mill delivery? Is it not worth putting our heads above the parapet in case we are laughed at or worse? Do we believe we’ll really gain anything by taking a risk and thinking creatively? Who’s going to support our idea when it’s not been done before?
To be honest, without imagination our predecessors would have not thought up the wheel. And then where would we be?
Well, at Evermore Global we know how hard it is to remember how we thought when we were seven or eight years old. We could be astronauts back then – to infinity and beyond – no inhibitions! That’s why we love helping organisations find their inner astronaut. We can be the catalyst to challenge your thinking, give you the courage to try stuff, and work with you to bring new models from across the world to life.
Today, I spent several hours with a research professional who is creating new ways of supporting stroke rehabilitation. Her work has been recognised and reported on by The Wall Street Journal. It’s incredibly exciting to see the progress being made already with patients and there’s more to do. What’s great is that we can input to the prototype’s development using our experience of working with older people, and we can collaborate to bring the innovation back to the UK in due time.
Imagination leading to design and delivery of real solutions. That’s what the healthcare world needs desperately. And that’s why we will endeavour to support organisations that want to think beyond today to design sustainable, and yes, groundbreaking solutions for the future.
Need a catalyst, then give us a call.
Evermore Global Founder